”Just as your audiences speak various languages, so your corporate or brand identity must use a visual language to reach them.”
– Steven Fischer
The most effective graphic design has a deeper purpose driving it.
Good design uses high-quality imagery, consistent style and aesthetic that upholds the brand. The difference in performance of brands with effective graphic design versus brands with less professional design work is stark. Well-designed marketing communications simply succeed more often.
Good graphic design demonstrates:
- A deep understanding of the brand
- An effective communication to a well-targeted following
- Flair and attitude
- Easy to digest information
- Consistent typography
- Compelling photographic styling and iconography
- Resonance with the audience
- Concise and intuitive user experience
Why is good graphic design important?
There are many disciplines within the umbrella of Graphic Design. UX Design (User Experience) concentrates on technological usablility through user interface (UI), iconography and mobile graphic design. Visual Design concentrates on brand and marketing communications, basically conveying an idea graphically. Infographics Design is a blend of graphic design and illustration to convey complex information in simple and pleasing visuals. But all of these disciplines of Graphic Design have one thing in common: they require skill, talent and deep knowledge to effectively communicate to the audience using an on-brand visual language. This takes talent and experience — and makes your brand professional, targeted and sophisticated.
When steps are skipped and unprofessional, inconsistent or incomplete graphic design is used, this will be immediately obvious to your following. Nothing harms a brand faster.
We make great effort to bring in highly professional talent and our creative direction is laser-focused on quality and elegance. We love great design and it is extremely satisfying to see our clients succeed due to these efforts.
Our process is simple and straightforward
We are very good listeners. We ask many questions to fully understand the desired outcomes. We make suggestions on the best tactics to accomplish these outcomes (usually a few the client never thought of). We outline and confirm the scope, timing and budget for the project. We present ideas and listen to feedback on them. We refine and present again. We keep at it until you love it. It’s as simple as that.
Let’s build your success
Please send us a note or call the number below – there’s no charge for the initial consultation.
fischer brand consultancy
835 Grouse Lane, Petaluma, CA
+1 (415) 462-1401